Happy New Year!  I would like to take this opportunity to thank you for supporting our Chapter.  I look forward to serving you in 2012.  My goal is to build on the successes of our esteemed Past-President, Pam Rollo, as well as to blaze some trails of my own by focusing on enhancing the Chapter’s Communications and Marketing Strategy and focusing on our most important commodity, you, our Membership.

To meet these goals, a strong Communications Committee has been formed and will be led by the Chair, Amy Sarola.  The Committee has been busy since early December meeting, creating templates, branding communications and developing a dynamic strategy to enhance the way we communicate with our Members and beyond.  Hand in hand with this effort is increasing support for the Chapter by creating stronger partnerships with our sponsors and vendor community.  Happy Blitt, our Advertising Chair, in collaboration with Kathy Cray, who leads our Finance & Fundraising efforts, will be working closely to ensure our reach is broad and that we continue to strengthen long-standing partnerships while creating new partnerships for the Chapter.

In tandem to this strong and important committee, I am seeking to build an equally strong and dynamic Membership Committee, which will focus on the needs and objectives of our current membership, as well as targeting and recruiting new members. What’s important to you is important to the Chapter. If this sounds like an exciting opportunity to you, then I want to recruit you to take part in this important committee and this fundamentally important initiative.

I also want to hear from you personally.  I want to understand your needs and concerns.  To this end, I have established an e-mail that will come directly to me, so please do not hesitate to contact me at slapres2012.ny@verizon.net

The Executive Board and Advisory Council are working diligently on the 2012 Calendar of events and other projects.  I look forward to sharing details with you in the weeks and months ahead, so fasten your seatbelts.  I hope to make 2012 a productive and successful ride.

Donna M. Severino
SLA NY Chapter President 2012